6 Email Marketing Platforms for Real Estate Agents

Best Email Marketing Platforms for Real Estate Agents

As real estate agents you understand the value of maintaining strong relationships with their clients and prospects. Email marketing remains one of the most effective channels for staying connected and nurturing these relationships.

Selecting the right platform is crucial for the success of your email marketing efforts. In this post, we’ll explore the top 6 email marketing platforms ideal for real estate agents, highlighting their key features, benefits, and pricing structures to help you make an informed decision.

If you want to skip the details of this post and go straight to my favorite email platform for agents right now, the answer is FLODESK. It’s a compelling choice for real estate agents focused on creating visually stunning email campaigns with ease. Its all-in-one pricing and focus on design and simplicity make it a valuable tool for agents aiming to elevate their marketing efforts and connect with clients.

1. Mailchimp

Summary: Mailchimp is renowned for its user-friendly interface and versatile feature set, making it a great starting point for real estate agents who are new to email marketing. It offers a range of templates that can be customized to match your branding, along with automation features to nurture leads through the sales funnel.

Highlighted Features:

  • Intuitive drag-and-drop email builder
  • Comprehensive analytics and reporting tools
  • Advanced segmentation and personalized email campaigns
  • Integration with CRM systems and other marketing tools

Pricing: Mailchimp offers a free tier with basic features suitable for small campaigns. Paid plans start at $9.99/month, with pricing increasing based on the number of contacts and feature requirements.

2. Constant Contact

Summary: Constant Contact excels in providing real estate agents with high deliverability rates and a suite of tools tailored for effective engagement. It includes features specifically designed for event management and donations, making it suitable for agents who host open houses or charity events.

Highlighted Features:

  • High email deliverability rates
  • Event management tools
  • Customizable email templates focused on the real estate market
  • A/B testing and detailed analytics

Pricing: Starting at $20/month, Constant Contact’s pricing is based on the number of email contacts, with various tiers to accommodate growing needs.

3. ActiveCampaign

Summary: Ideal for agents who are ready to take their email marketing to the next level, ActiveCampaign offers sophisticated automation workflows that can trigger emails based on website interactions, email opens, and other behaviors. This platform is perfect for creating personalized customer journeys.

Highlighted Features:

  • Advanced automation and tagging capabilities
  • CRM integration to keep track of client interactions and data
  • Detailed reporting and insights
  • SMS marketing integration

Pricing: ActiveCampaign’s plans start at $15/month for up to 500 contacts, with prices increasing for additional contacts and advanced features.

4. Sendinblue

Summary: Sendinblue is a budget-friendly option that doesn’t skimp on features. It offers a unique pricing model based on the number of emails sent rather than the number of contacts, making it an attractive option for real estate agencies with a large database but lower frequency of sends.

Highlighted Features:

  • Transactional email and SMS capabilities
  • Drag-and-drop email designer
  • Automation tools for customer engagement
  • Real-time reporting and analytics

Pricing: Sendinblue’s free plan allows for 300 emails/day. Paid plans start at $25/month for 40,000 emails without a daily sending limit.

5. Realvolve

Summary: Realvolve is designed specifically for the real estate industry, offering not just email marketing but also a CRM system to manage relationships, transactions, and tasks. Its deep industry focus makes it the go-to choice for agents looking for a comprehensive solution.

Highlighted Features:

  • Industry-specific templates and workflows
  • Robust CRM features tailored to real estate
  • Workflow automation for follow-ups and task management
  • Integration with major real estate platforms

Pricing: Starting at $59/month, Realvolve is on the pricier side but justifies its cost with its extensive feature set designed specifically for real estate professionals.

6. Flodesk

Summary: Flodesk emerges as a visually appealing and highly intuitive email marketing solution that’s gaining popularity among creative professionals, including real estate agents. Its strength lies in its beautifully designed templates and ease of use, enabling agents to craft stunning emails that capture the essence of their listings and brand identity with minimal effort. Ideal for agents prioritizing design and brand consistency, Flodesk simplifies the process of creating emails that stand out in a crowded inbox.

Highlighted Features:

  • Elegant, Customizable Templates: Flodesk provides a range of templates that are not only eye-catching but also easily customizable to fit any real estate brand’s aesthetic, making your listings shine.
  • Unlimited Everything: One of Flodesk’s standout features is that it offers unlimited emails, subscribers, and forms, regardless of the subscription level. This is particularly beneficial for growing real estate businesses looking to scale their marketing efforts without worrying about increasing costs.
  • Automation Workflows: With Flodesk, agents can automate their email sequences, from welcome emails to follow-up sequences after an open house, ensuring consistent engagement with their audience.
  • Segmentation Tools: Effective segmentation tools allow agents to tailor their messaging based on client interests, property types, or engagement levels, enhancing the relevance and effectiveness of their campaigns.
  • Integrations: While Flodesk’s direct integration options are currently more limited than some competitors, it still offers essential connections, such as with Zapier, allowing for workflow automation with numerous other apps and services.

Pricing: Flodesk offers a straightforward pricing model of $38/month for full access to all its features, with no tiers or limits. Additionally, there’s often a 30-day free trial available for new users, and a discounted annual rate that brings the cost down to $30/month when paid upfront. This pricing model is especially attractive for real estate agents looking for predictable costs without the worry of increasing prices as their contact list grows.


Selecting the right email marketing platform can significantly impact your ability to engage with clients and drive sales. Consider your specific needs, budget, and the size of your contact list when choosing the platform that’s best for you.

Each of these platforms offers unique benefits tailored to the real estate industry, ensuring that there’s an option that fits every agent’s marketing strategy.