Lead Magnet and Opt-in

Lead Magnet and Opt-in

The Goal:
The client wanted to maximize lead generation from the relocation page of their website by creating a new relocation guide as a lead magnet. Their old relocation guide was an outdated 75 page PDF created by a local chamber of commerce.

The Plan: I worked with the client to narrow down the focus topics and create an outline for the new relocation guide. After researching content ideas and collecting tips/resource ideas from a few of the agents in the office, I created a shorter, more modern relocation guide that was branded specifically for the agency.

The Results: Within 3 days, the client had 3 potential buyers to sign up for the Relocation Guide. They intend to test paid ads to the opt-in form in the near future.

“If you are looking for a professional content creator who understands your unique challenges within the industry, look no further. Kari’s knowledge of marketing within the real estate industry is unmatched! Her expertise and skills extend far beyond any other online resources. She is the best!”
– Tessa Richey, Account Manager, Beck Digital

Interested in working together to create Lead Magnets and Opt-in Pages for your real estate website? Take a look at my services page and let’s get in touch!